The host

Department of Planning and RegionalDevelopment (DPRD)

The 4th Annual Conference of the International Place Branding Association is hosted by the Department of Planning and Regional Development (DPRD) of the School of Engineering of the University of Thessaly in Volos, this year celebrating 30 years since its institution. The Department of Planning and Regional Development functions since 1989 and gained an autonomous administrative status in October 1996. Apart from the basic undergraduate program, the Department supports 7 postgraduate courses. In the research activity of the Department are involved 12 Laboratories, covering the most important subjects of the Department.


The Laboratory of Tourism Planning, Research and Policy (LA.RE.TOUR.) is a specialist unit within the Department of Planning and Regional Development that engages in research and supports teaching needs in the fields of spatial analysis and planning for the development of tourism resources, policy and evaluation, with an emphasis on alternative forms of tourism (such as cultural, ecological and agricultural tourism). It seeks to encourage sustainable development in urban, as well as rural, areas, and the evaluation of the environmental, economic, social and cultural impacts of tourism in regional development. At the centre of LA.RE.TOUR.’s interests are also issues of identity configuration and strategic promotion of cities’ image, based on Place Marketing and Place Branding Strategies.


Organising Committee
Programme Committee
Conference Scientific Committee
Art Gallery Curators

See conference Schedule

See also conference fees

Department of Planning and Regional Development,

School of Engineering, University of Thessaly

Pedion Areos, Volos, 383 34,

00 30 2421074399, 00 30 2421074494

Georgia Lalou (Conference Secretariat)

Architect Engineer, MSc Urban & Regional Planning, PhD Candidate, DPRD UTH

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